NETSOFTWAREMEDIA.COM :: PRODUCT PLACEMENT

NETSOFTWARE .MEDIA

RU EN

WAP

NETSOFTWARE

.PROGRAMS

.GAMES

.MEDIA

Product placement advertisements are promotional ads placed by marketers using real

commercial products and services in media, where the presence of a particular brand

is the result of an economic exchange. Product placement appears in plays, film,

television series, music videos, video games and books and has a real

commercial analogue. Product placement occurs with the inclusion

of a brand's logo in shot, or a favorable mention or

appearance of a product in shot.

(Source: Wikipedia)

Effective advertising or PRODUCT PLACEMENT in mobile games:

As for mobile games, PRODUCT PLACEMENT is placing of advertisement in the mobile game space and in accompanying promo materials of game project.

Dynamic development of mobile technologies market and increasing of Internet users give the opportunity to create scale game project, which have got modern and powerful “engine”, fascinating and considered subject, highly detailed graphics, and qualitative soundtrack. Such a game will be interesting to users, and therefore to advertisers.

Distinctive features of mobile games compared with other videogames:

First of all, audience is youth of 15-35, active modern users, who use mobile entertainments and Internet more than standard mass media. The audience is incomparably broader and includes not only such a specific category of people as gamers, but also practically any person with mobile phone in his pocket. In order to play PC games person has to come home, turn on his PC and have enough time for a gaming. As for mobile games, it’s enough to take a phone and have 10-15 minutes to enjoy a game (for example, while waiting or traveling).

Secondly, the term of mobile game development is 2-6 months on average. The cost of working out is essentially less compared with the cost of PC games development.

Choice of game distribution:

If we talk about PRODUCT PLACEMENT, then, as a rule, it is a standard variant of promotion and distribution via entertaining wap/web portals of mobile operators and content providers, which sell mobile games through specific and mass media.

Also there is an opportunity of development of individual promotional model, when final product is available to user low or free.

The price can be specified according to chosen options, territory and model of game promotion.