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Development of game project for a specific Brand (Advergame):
Working out of advertising game project is often relevant enough today. Usually it is support of some event, dimensioned show or more often it is creation of Brand product.
As a rule, large international Brands are interested in this and they need enter markets of several countries at the same time, because of some complexities or low effectiveness of standard methods of advertising.
Such projects distinguish themselves from standard PRODUCT PLACEMENT with their idea and main theme, which are built for emphasizing Brand’s status and image, marking out its idea, accentuating user’s attention on something. We get completely advertising project, but an advertisement is perceiving positively and lightly. For a great success the main idea of Brand should be marked out and harmonically entered into game subject.
This variant is more expensive than standard PRODUCT PLACEMENT and for its payback the game supposes to be distributed on much more territory.
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