PRODUCT PLACEMENT

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PRODUCT PLACEMENT features in mobile games:

Using of mobile game as an area for advertisement allows more clearly position advertised product, softly and lightly offer Brand’s image, because idea and game’s theme are harmonically entered in the Brand’s conception.

The audience is active youth, which doesn’t sit on the one place, and present businessmen. Advertising contact takes place during moments of short relax periods, what many times increases effectiveness of advertising messages influence.

The latest technologies of distribution and non-standard promotional choices have been used by us. We are able to exert strong influence on forming tastes and stereotypes of audience, which is open as much as possible, active and reacts on advertisements very quickly. Standard mass media don’t work conformably to a such audience effectively, that’s why it is reasonable to consider PRODUCT PLACEMENT in mobile games as the most effective method of influence.

High-quality PRODUCT PLACEMENT in mobile games costs few times less than the other ways of effective influence upon this audience.

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